CUSTOMER JOURNEY
You might be thinking, what does the in-game advertising journey look like from a customer point of view with plugADventure? Well as our clients would say... it looks effortless. Take a look for yourself.
5 STEP PROCESS
OUR SEAMLESS CUSTOMER JOURNEY CONSISTS OF ONLY 5 STEPS:
plugADventure provides the game developer with SDK
This is an ad software development kit that helps game developers easily integrate
ad-space into unused spots within their game.
Ad inventory gets listed on gaming platform
Dedicated real time plugADventure advertising exchanges that enables advertisers
to seamlessly purchase plugADventure space in a similar manner to digital adverts.
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Relevant brands place a bid for in-game ad space
Brands specify the demographics of their target audience and plugADventure then
allocates the budget and brand to in-game ad spaces that are suited to the brand.
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Highest ranked bids from brands receive the in-game ad space
plugADventure used AI technology to measure the bids based on the combination
of price and relevancy. The highest ranked bid will receive the ad space.
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With the use of bespoke performance metric framework, brands can review and
compare the effectiveness of in-game advertising to other marketing channels.
Brand is provided with performance analytics
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